Why should you even be worried about reaching an extended audience? Well did you know that the average life expectancy in the U.S. is 77 years old, as of 2020[1]?

While technology is the norm in our society, it’s safe to assume that a healthy dose of the elderly population probably isn’t savvy to using podcast apps like Apple Podcasts, Spotify, Soundcloud, Stitcher, or Audible. Additionally, if your extended audience targets the military, caregivers, or those living off the grid, you might be wondering how to get in front of even more people. That’s where Dial-a-Podcast comes in.

Check out the statistics:

Internet usage by age in the US

Internet Usage By Age

When Dial-a-Podcast was started, at the height of worldwide shutdowns, many of those 65+ years old weren’t attending church because of the risk of illness. In a time when many were turning to video streaming to continue reaching their audience, the elderly were likely missing out because they don’t use the internet. According to a Pew Research Study, most recently updated in 2021[2], 25% of people aged 65+ don’t use the internet.

Telephone Access By Age

Yet, the telephone (in its most basic form) still remains a near universal access system! Adoption of a smartphone by the elderly population has increased from 13% to 61% since 2012[3], but the studies have shown that they use it as well… a phone. These statistics make dialing-in an ideal and easy-to-use medium for sharing audio content.

Telephone access by age in the US
Internet usage by age in the US

A Decline in Need for the Internet?

A recent study by the National Telecommunications and Information Administration (NTIA) showed that a shocking 1-in-5 households in the U.S. are not hooked up to the internet at home, with a whopping 58% of those saying it’s because they simply don’t want to![4] Another 4% in 2022 said it’s because it’s not available where they live. With that kind of disconnection, having a service that can still connect people to relevant, interesting, and important content via a dial-in service could be vital.

Connecting With Service Members

While our nation has withdrawn from a time of war in the middle east, we still have a large majority of personnel deployed around the world. In summer 2022, of our 1.4 million U.S. military personnel, there were over 165,000 service members deployed outside of the U.S.[5] – that’s over 10%! While technology and communications have definitely improved over the years, the likelihood of every service member having access to a smartphone and being allowed streaming apps is low. Yet, Dial-a-Podcast members can likely reach this extended audience by leveraging one of our global call-in numbers!

Soldiers in Line to Get in a Plane

Still Not Convinced?

If you’re a small business, small church, or just starting out with creating, you’re probably a little budget conscious. That’s why we offer a 30-Day Worry Free Trial! Sign up and snag your number, and rest easy that if you don’t like it after a month, you’re not locked into a long-term contract!

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Sources: [1] National Center for Health Statistics, “Life expectancy in the U.S. dropped for the second year in a row in 2021,” Centers for Disease Control and Prevention, https://www.cdc.gov/nchs/pressroom/nchs_press_releases/2022/20220831.htm (accessed Sep. 14, 2023). [2] Pew Research Center, “Internet use by age,” Pew Research Center: Internet, Science & Tech, https://www.pewresearch.org/internet/chart/internet-use-by-age/ (accessed Sep. 14, 2023). [3] M. Faverio, “Share of those 65 and older who are tech users has grown in the past decade,” Pew Research Center, https://www.pewresearch.org/short-reads/2022/01/13/share-of-those-65-and-older-who-are-tech-users-has-grown-in-the-past-decade/ (accessed Sep. 14, 2023). [4] M. Cao, “Switched off: Why are one in five U.S. households not online?,” Switched Off: Why Are One in Five U.S. Households Not Online? | National Telecommunications and Information Administration, https://www.ntia.gov/blog/2022/switched-why-are-one-five-us-households-not-online (accessed Sep. 14, 2023). [5] Statista Research Department, “Deployment of U.S. troops by region 2022,” Statista, https://www.statista.com/statistics/222920/deployment-of-us-troops-in-selected-world-regions/ (accessed Sep. 14, 2023).